THE FUTURE OF PUBLIC INFLUENCE

THE FUTURE OF PUBLIC INFLUENCE

THE FUTURE OF PUBLIC INFLUENCE

Building coalitions in
a fractured media environment

The Power of Surrogate Online Communities

The Power of Surrogate Online Communities

The Power of Surrogate Online Communities

In the modern media landscape, it is simply not enough to just get your voice out there if you want to build a brand or a movement. 

A successful media strategy requires building online communities and publishing cultural content that shifts public opinion and rallies change by reaching the public where they spend most of their time: on their phones.

Get started

Get started

Get started

Changing Landscapes

Traditional media just isn’t as culturally relevant

A growing portion of the population get their information and entertainment primarily from social media, and younger generations are leading the change

Changing Landscapes

Traditional media just isn’t as culturally relevant

A growing portion of the population get their information and entertainment primarily from social media, and younger generations are leading the change

Changing Landscapes

Traditional media just isn’t as culturally relevant

A growing portion of the population get their information and entertainment primarily from social media, and younger generations are leading the change

Fragmented Spaces

As a result, media consumers no longer share unified narratives, but are fractured into digital communities

Heavy fragmentation of the digital sphere means no commonly shared set of values, beliefs, facts or cultural assumptions

Fragmented Spaces

As a result, media consumers no longer share unified narratives, but are fractured into digital communities

Heavy fragmentation of the digital sphere means no commonly shared set of values, beliefs, facts or cultural assumptions

Fragmented Spaces

As a result, media consumers no longer share unified narratives, but are fractured into digital communities

Heavy fragmentation of the digital sphere means no commonly shared set of values, beliefs, facts or cultural assumptions

Digital Ownership

Building online communities and forging partnerships with like-minded influencers is a necessity for reaching these fractured audiences

Ownership of and influence over digital assets allows you to unite audiences around a common cause

Digital Ownership

Building online communities and forging partnerships with like-minded influencers is a necessity for reaching these fractured audiences

Ownership of and influence over digital assets allows you to unite audiences around a common cause

Digital Ownership

Building online communities and forging partnerships with like-minded influencers is a necessity for reaching these fractured audiences

Ownership of and influence over digital assets allows you to unite audiences around a common cause

In a fragmented society…

how do WE assemble coalitions to work for you?

In a fragmented society…

how do WE assemble coalitions to work for you?

In a fragmented society…

how do WE assemble coalitions to work for you?

We build
online communities.

We build
online communities.

We build
online communities.

We dig deep into niche audiences to build out content and engagement strategies that change public opinion.


We dig deep into niche audiences to build out content and engagement strategies that change public opinion.


Our Community Activation Methods

Our Community Activation Methods

Our Community Activation Methods

One of the most important parts of community building is being able to move your supporters up your activation ladder based on their level of support and commitment. The ultimate goal of the activation ladder is to turn a normal social media user from someone who may be relatively unaware of your cause into a key supporter:

One of the most important parts of community building is being able to move your supporters up your activation ladder based on their level of support and commitment. The ultimate goal of the activation ladder is to turn a normal social media user from someone who may be relatively unaware of your cause into a key supporter:

Research:

Information is gathered through research and client input to identify cultural opportunities

Via white papers, news reports, social media accounts, studies and various other publications.

Research:

Information is gathered through research and client input to identify cultural opportunities

Via white papers, news reports, social media accounts, studies and various other publications.

Research:

Information is gathered through research and client input to identify cultural opportunities

Via white papers, news reports, social media accounts, studies and various other publications.Via white papers, news reports, social media accounts, studies and various other publications.

Strategy:

Tactics are devised to align identified online cultural communities with your goals

It’s not about asking them to achieve your goals. You have to make them want to achieve your goals.

Strategy:

Tactics are devised to align identified online cultural communities with your goals

It’s not about asking them to achieve your goals. You have to make them want to achieve your goals.

Strategy:

Tactics are devised to align identified online cultural communities with your goals

It’s not about asking them to achieve your goals. You have to make them want to achieve your goals.

Content Creation:

Culturally relevant content is created and primed for viral social media consumption

Videos, reels, infographics, memes and other forms of content that resonate with audiences.


Content Creation:

Culturally relevant content is created and primed for viral social media consumption

Videos, reels, infographics, memes and other forms of content that resonate with audiences.


Content Creation:

Culturally relevant content is created and primed for viral social media consumption

Videos, reels, infographics, memes and other forms of content that resonate with audiences.


Audience Building:

Portions of our audience sign up for more involvement, information and benefits.

Landing pages, petitions and other tools are used to gather data and contact information for future use.

Audience Building:

Portions of our audience sign up for more involvement, information and benefits.

Landing pages, petitions and other tools are used to gather data and contact information for future use.

Audience Building:

Portions of our audience sign up for more involvement, information and benefits.

Landing pages, petitions and other tools are used to gather data and contact information for future use.

Community Activation:

Special content created for sign-ups to keep them engaged

If you keep your key supporters engaged, they will be more likely to heed your call to action.

Community Activation:

Special content created for sign-ups to keep them engaged

If you keep your key supporters engaged, they will be more likely to heed your call to action.

Community Activation:

Special content created for sign-ups to keep them engaged

If you keep your key supporters engaged, they will be more likely to heed your call to action.

Mobilization:

Supporters are mobilized with a call to action to support critical aspects of your campaign.

Achieve your goals with the help of your new supporters.

Mobilization:

Supporters are mobilized with a call to action to support critical aspects of your campaign.

Achieve your goals with the help of your new supporters.

Mobilization:

Supporters are mobilized with a call to action to support critical aspects of your campaign.

Achieve your goals with the help of your new supporters.

We create new conversations to help you win.

We create new conversations to help you win.

Experts in our field

Experts in our field

Experts in our field

Our team is recognized as pioneers in digital communications. We collaborate with leading North American firms and public figures, using our expertise to help our clients reach, engage and activate support. 


Canada Proud is Mobilize Media’s flagship social media page

Canada Proud is Mobilize Media’s flagship social media page

It plays a highly influential role in Canada’s political culture.

It plays a highly influential role in Canada’s political culture.

275M+

275M+

275M+

Total impression during the 2025 Canadian Election across all platforms.

"Canada Proud, which is now one of the most popular political Facebook pages in Canada and has more followers than the country’s major parties, has emerged as a particularly potent weapon."

"Canada Proud, which is now one of the most popular political Facebook pages in Canada and has more followers than the country’s major parties, has emerged as a particularly potent weapon."

"Canada Proud, which is now one of the most popular political Facebook pages in Canada and has more followers than the country’s major parties, has emerged as a particularly potent weapon."




Purpose: To discuss issues and promote policies relevant to drivers in Canada.

Case Study: In late 2024, Canada Drivers sought to protect the Canadian auto industry from Chinese trade practices which involved flooding Canadian markets with Chinese government-subsidized cheap electric vehicles (EVs).

Canada Drivers launched a digital advertising campaign advocating for strong tariffs on these EVs. In the end, the Government of Canada imposed 100% tariffs on Oct. 1, 2024.





Purpose: To promote the construction of housing projects and other critical infrastructure.

Case Study: In the town of Port Hope, Ontario, GetBuilding sought to overcome local opposition to the construction of a local long-term care facility.

GetBuilding launched a digital advertising and mailer campaign encouraging our supporters to sign an online petition supporting the construction of the facility.

After two months of campaigning and repeatedly reaching the entire town’s population, the facility attained provincial approval.





Purpose: To promote awareness of crime in Canada.

Case Study: In early 2025, City of Mississauga representatives tried to make cuts to the requested Peel Regional Police budget.

CCW ran a campaign bringing attention to violent crime stories in Mississauga by advertising local crime news in the neighbourhoods in which they took place, with a particular emphasis on areas controlled by anti-police city councillors.

Peel Regional Council ended up voting in favour of raising the budget, despite objections from the mayor.



Purpose: To promote awareness of crime in Canada.

Case Study: In early 2025, City of Mississauga representatives tried to make cuts to the requested Peel Regional Police budget.

CCW ran a campaign bringing attention to violent crime stories in Mississauga by advertising local crime news in the neighbourhoods in which they took place, with a particular emphasis on areas controlled by anti-police city councillors.

Peel Regional Council ended up voting in favour of raising the budget, despite objections from the mayor.

Purpose: To promote awareness of crime in Canada.

Case Study: In early 2025, City of Mississauga representatives tried to make cuts to the requested Peel Regional Police budget.

CCW ran a campaign bringing attention to violent crime stories in Mississauga by advertising local crime news in the neighbourhoods in which they took place, with a particular emphasis on areas controlled by anti-police city councillors.

Peel Regional Council ended up voting in favour of raising the budget, despite objections from the mayor.

Other Services

In addition to comprehensive community building, Mobilize Media can also supplement your current strategy with individual services including：

Other Services

In addition to comprehensive community building, Mobilize Media can also supplement your current strategy with individual services including：

  • Digital and traditional advertising support

  • Multi-format video and graphic production

  • Influencer outreach

  • Direct contact with supporters

  • Data analysis

  • Issue and opposition research

  • Website development

  • Strategic advising

  • Digital and traditional advertising support

  • Multi-format video and graphic production

  • Influencer outreach

  • Direct contact with supporters

  • Data analysis

  • Issue and opposition research

  • Website development

  • Strategic advising

Tens of millions of people reached

Tens of millions of people reached

Tens of millions of people reached

MMG’s content has reached tens of millions of people in multiple countries. Virtually every person in our home country of Canada has seen our content multiple times.

Tens of billions of impressions

Our content has made billions of impressions since our founding, with a single Facebook page generating 250 million impressions in the first quarter of 2025 alone.

Hundreds of millions of video views

Hundreds of millions of video views

Hundreds of millions of video views

Our team specializes in creating fast-paced and engaging videos primed for virality on social media, with professional experience in a wide variety of styles and formats.

Hundreds of happy clients

Hundreds of happy clients

MMG has serviced hundreds of clients on a short, intermittent and long term basis. Our experience and expertise is unparalleled.

Ready to have your story told?

Ready to have your story told?

MMG has the tools, experience and expertise to build your social media community and get your message out to your audience.

Say hey, and let's get started!